HTTPS

HTTPS Adoption: A Boon or Bane ?

November 17, 2014 | By Editor 

Summary

Instead of the standard HTTP Google has now started using the advanced HTTPS as a way to rank websites on its search pages. But is it a boon or a bane for website owners?

HTTPS Adoption - Boon or Bane

HTTPS Adoption: A Boon or Bane ?

  • August 6, 2014 was significant day as it was on that day tech giant Google announced it would start using Hypertext Transfer Protocol Secure (HTTPS) as a ranking signal. In simple words, this is one among the 200 signals used by Google to rank sites.
  • The world’s biggest search engine is on a mission to make the Web a secure place for businesses and individuals and this is a part of the process.
  • Well if a website is not HTTPS, will it be ranked low on Google? As the moment, it is just a lightweight ranking signal (about 2 percent). High-quality content continues to be the major factor in ranking strength.
  • However, HTTPS will grow in importance because, Google is arguably the world’s biggest search engine and whatever they say goes.
  • In general when Google implements a change in algorithm or announces some kind of an update, it applies to all sites, big, medium, and small.

How to Get Started

To get started with HTTPS, Google has published some tips. They are:

  • Businesses should decide the type of certificate they need (single, wildcard, or multi-domain).
  • Certificates of 2048-bit key length should be used.
  • Relative URLs should be used for resources residing on the same secure domain
  • Protocol relative URLs should be used for all other domains.
  • Whether or not HTTPS helps improve ranking is still a debated topic.

The ranking signal is still in its early days so there are no case studies yet to substantiate any major change between HTTP and its successor HTTPS when it comes to ranking. However, it is worth to note that some website owners have said about boost in Google search page ranking.

If you take the world market, businesses have noticed some differences since changing over to HTTPS. The micro-pages of some sites have gone up in the rankings. Though it is yet to be clear if this is due to HTTPS, the tech industry will be closely monitoring this for the next few months.

Should all businesses migrate to HTTPS?

Should all businesses migrate to HTTPS? At the moment it may not be necessary but if Google insists on something then it is worth considering.

  • For now, a website might consider migrating from HTTP to HTTPS if it wants to overcome website penalties or for complete company re-branding.
  • On the other hand, if a company is considering a complete website migration and the redirect mapping process is already under way, then a firm might make the shift from HTTP to HTTPS.
  • If Google plans to increase the ranking factor for secure websites, then it might be necessary for all businesses to convert their sites in time.

Conclusion

  • HTTPS is a definitely a boon for businesses. It means a lot to the World marker today.
  • Google’s idea to change over to HTTPS is from a simple security perspective and also to support and maintain its client’s micro-page ranking. The company’s main aim is to safeguard user data as much as possible from cyber threats. At present, following the advice of the Google is the best way of doing that.

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