HTTPS

SEO Advantages of Switching to HTTPS

December 2, 2014 | By Editor 

Summary

Probably it was rare ten years that Google reveals any of its ranking factors, hence the big surprise when the tech giant announced it would reward websites using HTTPS. Hypertext Transfer Protocol Secure (HTTPS) is not like other ranking factors. Enforcing it requires costs, complexity, and risks. Websites balance this via advantages including increased security, better referral data, and boost in search page rankings.

Google’s push for HTTPS adoption has done a good job, till now. According to a poll, 25 percent of webmasters are planning to make the switch, while 18 percent are already using the encryption.

Https Advantages

Advantages of Switching to HTTPS

  • Whenever traffic passes from HTTPS to HTTP, referral data is looted away. When traffic passes to an HTTPS website, the secure referral data is preserved, regardless of if the original site uses the secure or the non-secure encryption standard.
  • The secure encryption connection have a substantial influence on websites. Though it does not act as a silver bullet, it have a bigger impact on the rankings of sites.
  • Many people opine that HTTPS offers protection only to websites using sensitive passwords. This is not true. Even regular content sites benefit from SSL encryption.
  • It verifies the website is the one the Web server should be talking to.
  • It prevents tampering by third-party apps, stop man-in-the-middle (MiTM) attacks, making a website more safe for visitors.
  • It encrypts all communication, including site addresses, which guards credit/debit card numbers, social security number, and browsing history.

The Challenges With HTTPS

Switching an entire website to HTTPS needs several moving parts. It is important to look into the generally overlooked details such as :

1. blocking important URLs in robots.txt (Robot Exclusion Standard)

2. tagging at the wrong URL, and

3. is the site causing browser to display warning frightening visitors away from the website

It most of these challenges, only a simple fix is required.

  • Since HTTPS needs extra communication handshakes between Web servers, it can slow down a site, especially slower websites. This could be a pressing challenge, considering speed itself is a ranking factor, especially on smartphones.
  • Following best practices allows a site to handle HTTPS better.
  • Using HTTPS friendly technologies like SPDY gives webmasters the opportunity to speed up their sites better than before.
  • Many businesses spend between $150-$200 annually on SSL certificates. That is a huge amount for small sites. On the other hand, it is possible to move to HTTPS for free of cost.
  • The world may be moving toward SSL encryption, but all webmasters support HTTPS yet.

How to Preserve Site Ranking

  • Ensure every element of a site uses HTTPS that includes java script, images, CSS files, widgets, and content delivery network.
  • Ensure all canonical tags point toward the URL’s HTTPS version. Use relative Web addresses whenever possible.
  • Use 301 redirects to point all HTTP URLs to HTTPS
  • Update the robots.txt file. Add new sitemaps to the file and ensure the robots.txt does not block important pages.

Conclusion

Majority of the Web is shifting toward SSL encryption and in another years it might become the default since security and trust is more essential to any businesses

HTTPS

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