Secure Shopping

Make Online Payment Easier For Customers With SSL Certificate

September 6, 2013 | By Editor 

SSL Certificate

The easier a website is to navigate and complete shopping, the more number of customers will end up using it. There are various methods through which you can enhance shopping experience for your customers with SSL Certificate being one of them. Internet security measures is a must in a time when hacking attempts are prevalent and almost everyone faces malware issues one way or the other. Even countries are being threatened with digital warfare and it is your responsibility to provide a safer environment for your buyers.

At the same time, prominence should be given to make it easier to transact. One can’t impose unwanted steps and procedure on users just because better security is mandatory. The SSL Certificate will offer encryption protection and data security when being transferred in a subtle manner. It ensures that no hacker can try to intercept the transaction or read private data contained in it.

Making Payments Easier

Payments can be made easier by,

Providing more payment options – Making it easier for the consumer to pay as they like matters. They always consider websites which allow more than one ways to pay for the product or service that they avail. Your product may be the best in the market but if it is inaccessible and not so easy to buy, customers will look for other choices. Instead of choosing Paypal or Credit card as your only option, try exploring the deal. Analyze the market and add options such as direct bank transfer according to the geographic location of the customer. Also, favor coupons and discount codes whenever possible before checking out. Make sure SSL Certificate is integrated and the visual indicators such as padlock is displayed in the payment page to ensure buyers that they are doing the transaction in a completely secure zone.

Purchases without account

Urging people to sign up all the time will annoy them. Most websites do this but you can go the new way by allowing consumers to buy products by simply paying. No need to sign up in order to complete the process. Major companies adopt this strategy and have witnessed extreme success in the conversion rate. Also, use a seamless and user friendly design. One should be able to identify SSL Certificate without having to search the entire page. These are some of the positive additions that will encourage a customer to buy products from you.

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