Secure Shopping

Why SSL Certificates Are Inevitable For Merchants?

November 9, 2013 | By Editor 

The term SSL Certificates refer to the secure sockets layer cert which helps websites encrypt the data entered by the user, make them into data packets and transfer them over the web. This process and technology has been in vogue for over a decade. Among all other security measures, for website transactions, they’re considered to be the best and more reliable one. When doing so, webmasters and website owners have to choose from a variety of products available in the market. The more relevant it is, the higher the conversion rate will be, and easier it is for merchants to reach their targeted audience.

Terms like encryption are not widely recognized by the public but everyone knows that green means safe. This kind of assurance are provided by the extended validation certificate which denotes that the website is fully protected with a readily visible green address bar. Customers are more likely to interact with a website that shows protection than ones that doesn’t look so professional.

Merchant SSL Certificates

For merchants, this is a significant fact because they have the certificates to be the best and most recognized source of security. Secured access is lent by the certificate authorities who are responsible for managing them. They have high level of security and the cost of maintaining the infrastructure besides key management will be taken care off. When buying SSL Certificates, if you are an online retailer, you should consider key factors such as the number of products that are to be sold as well as the sub domains that you may use.

Websites which have multiple sub-domains so as to cover wide product category can go for wildcard SSL or multidomain certificates. Both of them are similar in their operation style and require subdomains to be used in order to be cost efficient. If you are planning to use only one website, then it may not be so useful. Single domain certificates are much cheaper for those who provide services or products within a single page.

Extended validation certs are issued only after the integrity and existence of a company has confirmed. Once you obtain it, the website will receive a site seal as well as the green address bar. Using SSL Certificates are mandatory in order to promote the website or the brand as a reliable one for the public. Only when they trust it to share their personal information and pay online to buy products, the online retailer can grow in their chosen sector.

ssl certificate

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