Impact of HTTPS and SSL on Google’s Ranking

January 6, 2016 | By Editor 

Google considers HTTPS/SSL to be the ranking signal within the Google search Algorithm. The appeal to consider HTTPS/SSL protection for website and was not much intense though, it was close to 1% of the search queries globally. However, Google confessed that the HTTPS ranking signal will be strengthened in the near future. Google is lenient with the websmasters due to the grace time given in reference to the transformation from HTTP to HTTPS. Google calls for the change to improve online security.

What is HTTPS/SSL?

Hyper Text Transfer Protocol Secure, in short called the HTTPS is an advanced version of HTTP (Hyper Text Transfer Protocol). HTTPS is a protocol that is used to protect transactions that are dealt in the eCommerce websites which includes shopping sites, banking sites, ecommerce checkout areas and so on. The website bound with HTTPS connection helps the user perform secure transactions, as the website encrypts the session with the SSL Certificate. When the website address starts with https:// then user can assume that the website is protected with the valid SSL certificate.

SSL Certificates are compact data files that bind digitally to cryptographic key of the website domain. On installation of the SSL Certificate, a secure connection is processed and established between the web browser and the server . This encryption hence forbids any creepy interference of hackers while the data is transferred securely.

How to transform from HTTP to HTTPS

As Google calls in for a transformation from HTTP to HTTPS, websmasters should be aware as how to get transformed from HTTP to HTTPS. If you are looking forward for a change, here are the following tips

1. Decide the type of SSL certificate (single domain SSL Certificate, multi-domain SSL Certificate or Wildcard SSL Certificate) that best suits your business needs.
2. Choose to implement 2048-bit key certificate
3. Do not block the HTTPS protected site from being crawled using robots.txt
4. Authorize the indexing of the web pages by the search engines wherever possible

With all this in place ,Google is looking forward to notably increase the number of websites to get transformed from HTTP to HTTPS.


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