Technology

How SSL Certificates Can Earn You Loyal Customers

May 22, 2013 | By Editor 

As an e-commerce business owner, you know better than anyone that building and maintaining an online presence and reputation is an ongoing challenge. It takes time to build a successful business, along with lots of effort and an investment – make sure that your work pays off in the way of happy, repeat customers.

It is far easier to maintain a relationship with a current customer than to earn a new one – so it is critical to your success that you build brand loyalty from the start. One way to do this is by providing your clients with a safe, secure environment in which to shop by installing quality SSL Certificates.

An SSL Certificate – or a Secure Socket Layer (SSL) – is a technology developed specifically to encrypt information entered on your website so that it remains accessible only to the providing party and the intended recipient (in your case, your online shopper and you). This SSL encryption keeps the information out of the hands and eyes of cyber criminals, such as hackers. If it weren’t for SSL Certificates, hackers could potentially intercept payments, financial information, and other personal details your clients provide via the internet through your website. The SSL program will protect your clients’ identities as well as your business while also helping you to build a strong, trusted brand.

Recent surveys have shown that more than 75 percent of online shoppers will not complete an online purchase if the website on which they are shopping does not show proof of a secured SSL environment. As an e-commerce site owner, you could be missing out on a huge piece of market share if you do not have an SSL Certificate installed on your website. Your SSL identification will show to your customers that they are shopping and safe from hacks, phishing scams, and identity theft risks. This builds brand equity for the customer and increases your conversion rates and bottom line.

Additional business benefits to installing a trusted SSL Certificate include setting yourself above the competition by showing your professionalism to decision makers, buyers, and executives from the outset. It also positions your company as a leader alongside top-tier like-minded companies such as Apple, NASA, 3M, HP, and the U.S. Federal government.

Comodo provides several SSL Certificates for download from its website. Now a trusted security solutions provider, Comodo SSL started with a small capital investment and grew into a successful business – but the first thing it did was to establish a professional image from the beginning. Take advantage of Comodo’s SSL proven technology and gain shoppers’ confidence and loyalty by providing a secure shopping environment.

Installing these certificates is a crucial piece of the puzzle for e-commerce sites, but adding to the challenge is the associated cost. Particularly for new businesses, it is important to carefully weigh how to spend valuable and limited resources. While there is an associated cost to install an SSL Certificate, the value that doing so provides to your clients are far beyond the initial cost.

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