Why HTTP to HTTPS Conversion is Critical for Business Websites

July 15, 2013 | By Editor 

If you’re a business owner and looking to increase consumer confidence – what’s the magic ingredient? When you ask industry leaders like Apple, NASA and HP; they’ll often tell you that protecting the safety and security of all visitor data through HTTP to HTTPS conversion is a great way to start.

The internet is not as safe as many people would believe. Everywhere you look there seems to be another cyber-threat popping up ready to steal your private information. However, one of the best tools that a business can use to protect their data and protect their customers is by converting their HTTP website to an HTTPS identifier.
So – why should a business do this?

Http to Https Conversion

First – HTTPS Shows All Visitors a secured Website Exists.

When anybody visits a normal website, the first thing they tend to see is the menu bar and web address that begins with an acronym HTTP. This stands for Hyper Text Transfer Protocol – which is basically the standard language protocol that is used to communicate between your computer and the website server. The problem with http is that it’s not protected by an extra security layer. This is where HTTPS comes into place – and the paramount reason why converting your website HTTP to HTTPS is important:

  • HTTPS identifies your website as being secured instantly to any visitors including customers, vendors, sponsors, investors and clients.
  • HTTP to HTTPS conversion is really simple. You can download this security protocol from many providers like Comodo – who have built a solid reputation for providing quality-driven online security programs.
  • HTTPS helps you build integrity, consumer trust and establish a life-long bond between customers and company.

Second – HTTP to HTTPS is becoming the standard with successful businesses

Contrary to popular belief, HTTPS is not just for companies who operate online businesses. In fact, many websites like this are active even on standard blogs. The http to https identifier tells any visitor to your website that you’ve taken increased measures to protect their online experience, safety and protect their private data. The worst thing you can do is have a non- https protected website accessed by a third-party hacker who can plant a virus into the computers of anybody who visits your website. That’s not a good way to build consumer trust.

Third – What do you need to Change from HTTP to HTTPS?

As you can see, not protecting your website with a protected URL can be a huge mistake. This is why it’s a good idea to take the time to invest in quality-driven SSL Certificates including EV SSL certificates that protect your website and your customer’s integrity.

The EV SSL HTTP to HTTPS conversion offers you tons of protection, will strengthen your customer relationships, combat phishing hacks and attacks and provide a layer of trust between your businesses any anybody who visits your website

HTTP to HTTPS transfer is no longer an option just for ecommerce business. No matter what type of industry you are in, having a website that starts with https is a smart way to establish trust, protect all website visitors and protect your proprietary business data.

ssl certificate

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